Never Underestimate the Power of Humor, Satire, or the Hint of Juicy Gossip!
You don’t have to beat your competition … just invalidate them
Your top marketing and social media challenges are …
- Attracting people to your sites
- Converting leads into customers
- Regularly keeping in touch with those customers
- Staying ahead of your competition
What Can a Former Comedian Do For Your Copywriting and Creative Marketing Content?
Emotional Urgency Marketing
Your emails, landing pages, sales pages, even your social media posts tell a series of stories about you, your company, your products or services, and what differentiates you from your competition.
“No one ever made a difference by being like everyone else.” – P.T. Barnum
Multiple studies show that smiling and laughing make us feel good. But why would you want your clients or customers to feel good when reading your copy? (I know – it seems like a dumb question, but few people realize the real power of humor, rumor, or gossip).
Humorous stories activate parts of the brain associated with happiness and fulfillment. Stories also create long-term memories and increase emotional urgency responses. (Harvard, 2010, and Cognitive Science of Humor, 2014).
“Don’t Tell People What to Think … Tell ThemWhat to Feel” – M.L. Rix
You do this by making your social media and marketing materials emotional, educational, and entertaining.
STOP chasing clients … START Developing Disciples
Services
Web
Social Marketing Raconteur
Blog Content Creation
Competitive Media “HITMAN”
Experience
Social Media
Profesional Keynote Speaker
Content Marketing Concept Consultant
Emotional Urgency Copywriting
Industries
Manufacturing
Outdoor Recreational Products
B2B / B2C / Direct Marketing
Automotive / Recreational Vehicle Industry
Science / High Tech / Competitive R&D
Team
Matt L. Rixx
Founder/Owner