Never Underestimate the Power of Humor, Satire, or the Hint of Juicy Gossip!
You don’t have to beat your competition … just invalidate them
Your top marketing and social media challenges are …
- Attracting people to your sites
- Converting leads into customers
- Regularly keeping in touch with those customers
- Staying ahead of your competition
What Can a Former Comedian Do For Your Copywriting and Creative Marketing Content?
Emotional Urgency Marketing
Your emails, landing pages, sales pages, even your social media posts tell a series of stories about you, your company, your products or services, and what differentiates you from your competition.
“No one ever made a difference by being like everyone else.” – P.T. Barnum
Multiple studies show that smiling and laughing make us feel good. But why would you want your clients or customers to feel good when reading your copy? (I know – it seems like a dumb question, but few people realize the real power of humor, rumor, or gossip).
Humorous stories activate parts of the brain associated with happiness and fulfillment. Stories also create long-term memories and increase emotional urgency responses. (Harvard, 2010, and Cognitive Science of Humor, 2014).
“Don’t Tell People What to Think … Tell ThemWhat to Feel” – M.L. Rix
You do this by making your social media and marketing materials emotional, educational, and entertaining.
STOP chasing clients … START Developing Disciples
Social Marketing Raconteur
Blog Content Creation
Competitive Media “HITMAN”
Profesional Keynote Speaker
Content Marketing Concept Consultant
Emotional Urgency Copywriting
Outdoor Recreational Products
B2B / B2C / Direct Marketing
Automotive / Recreational Vehicle Industry
Science / High Tech / Competitive R&D
Matt L. Rixx
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